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Light Fantastic Production Services

Converse x Charli XCX

Converse x Charli XCX festival activation featuring a hand-painted shipping container with bold branding, creating an immersive photo-driven brand experience designed for engagement and social sharing.

DELIVERING CREATIVITY & INNOVATION

We partnered with 160over90 to deliver a bold, interactive festival activation that transformed an everyday necessity into a memorable brand moment. Using a side-opening shipping container, we created an immersive photo-driven experience inspired by a toilet block, designed to surprise, engage, and be shared.

WHAT THEY NEEDED

Converse required a standout activation that would cut through a busy festival environment while remaining practical and accessible. The brief was to create an experience-led space that encouraged interaction, user-generated content, and strong brand recall, all while reflecting Converse’s expressive and creative identity.

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Behind-the-scenes production of Converse activation showing crew installing sculptural lighting elements and tactile design features inside custom-built cubicles for the interactive festival experience.

By blending scenic fabrication with strategic lighting and tactile design, we created an unforgettable brand experience that lived well beyond the festival.

  • Hand-painted exterior branding delivered authentic street-level visibility and crafted an aesthetic that resonated with the urban culture

  • Three uniquely styled cubicles each offered distinct visual worlds with integrated lighting and sculptural elements designed for multiple selfie moments

  • Interactive shared spaces featured mirrored walls and evolving surfaces that encouraged visitors to participate and leave their mark on the activation

  • Bold visuals and tactile materials combined with thoughtful accessibility ensured strong audience engagement and shareable moments that extended reach long after the event

WHAT WE DO

We design, deliver and transform events through technical innovation and creative excellence.
Creative & Design
Lighting
Scenic Fabrication & Print
Agencies

TRUSTED BY GLOBAL BRANDS & AGENCIES

Deliver excellence for the world's most respected companies.

WE DELIVER EXTRAORDINARY EVENTS THAT LEAVE LASTING IMPRESSIONS

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