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Light Fantastic Production Services

MAD//FEST 2025

DELIVERING CREATIVITY & INNOVATION

MAD//Fest London is the UK’s most disruptive marketing festival, bringing together brands, agencies, and innovators for three days. Since its launch in 2018, MAD//Fest has grown from 2,000 attendees to over 12,000.

THE BRIEF

MAD//Fest needed a production partner that supported them as they grew into the UK's largest marketing event. Since 2018, Hippocampus Media, their delivery partner Hudson Born, & LFPS have adapted to the festival's rapid expansion while capturing the bold, creative energy that makes the marketing industry unique. Our collaborative partnership has allowed us to deliver consistently unforgettable experiences, blending technical expertise with innovative design that reflects the brand’s unique personality.

“...They bring my vision to life. A winning partnership.”

Matt Hudson - Owner of Hudson Born

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THE RESULTS

Our team crafted 13 distinctive stages and multiple activation spaces, each designed to captivate and engage the audience.

  • Working with the Mad//Fest team, we provided meticulous CAD draughting and comprehensive technical support to ensure flawless execution across the complex site layout.

  • We tailored lighting, audio, video and scenic solutions that brought large-scale talks and workshops to life, while our video and streaming services ensured every moment was captured with exceptional quality and delivered across the globe.

  • Working closely with sponsors, we created custom activations that elevated brand presence and delivered meaningful audience connections.

“The team is always such a safe pair of hands with a ‘can-do’ attitude that makes all the difference amidst the chaos of running the show.”
MAD//Fest Collaborator

SEE OUR TEAM AT WORK

Experience the magic behind creating extraordinary live events. For six consecutive days, our dedicated team transformed the venue into a spectacular experience, building 13 unique stages to welcome 12,000 attendees.

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WHAT WE DO

We design, deliver and transform events through technical innovation and creative excellence.
Event Organisers
Creative & Design
Production Companies
Venues

TRUSTED BY GLOBAL BRANDS & AGENCIES

Deliver excellence for the world's most respected companies.

WE DELIVER EXTRAORDINARY EVENTS THAT LEAVE LASTING IMPRESSIONS

Book a call - let's start planning your next experience.
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