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Light Fantastic Production Services

NIKE T90 X BUGEISHA CLUB

Nike Total 90 immersive tunnel entrance at House of Detention featuring atmospheric haze, programmed lighting effects, and T90 branded projections creating an anticipatory journey into the underground experience.

IMMERSIVE UNDERGROUND EXPERIENCE: BLENDED FOOTBALL CULTURE, URBAN GRIT, AND CINEMATIC STORYTELLING.

In partnership with 160over90, we helped bring Nike’s Total 90 legacy to life through an immersive underground experience at London’s House of Detention. Designed to celebrate the heritage of the T90 brand and its collaboration with the Bugeisha Club, the event blended football culture, urban grit, and cinematic storytelling, creating a multi-zone journey that felt raw, energetic, and authentically Nike.

WHAT THEY NEEDED

They needed a production partner capable of transforming a historic dungeon-like venue into an engaging multi-environment experience. The brief required a curated journey through a tunnel and into several bespoke spaces, including a live DJ area, a customisation-led Boot Room, a vintage Games Room, and a high-energy tournament arena inspired by the attitude of the Total 90 era.

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Behind-the-scenes production crew managing lighting, audio, and projection systems for Nike's Total 90 multi-zone experience, coordinating technical elements across the tournament arena, Boot Room, and Games Room installations.

Working closely with 160over90, we reimagined the House of Detention with tailored scenic and technical design, giving each zone a unique identity rooted in the T90 story.

We built an immersive tunnel entrance using haze, programmed lighting, directional crowd audio and branded T90 projections to heighten anticipation from the first step.

Inside the venue, we delivered fully integrated environments from the pulsing tournament arena to the custom Boot Room and retro Games Room, each crafted to deliver atmosphere, character, and a cohesive brand narrative.

WHAT WE DO

We design, deliver and transform events through technical innovation and creative excellence.
Creative & Design
Agencies
Lighting
Scenic Fabrication & Print

TRUSTED BY GLOBAL BRANDS & AGENCIES

Deliver excellence for the world's most respected companies.

WE DELIVER EXTRAORDINARY EVENTS THAT LEAVE LASTING IMPRESSIONS

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